In Good Company at the White House
This week, we’re thrilled to join good company at the A Billion + Change forum hosted by Points of Light and The Case Foundation, among others, which will be held at the White House on Wednesday, June...
View ArticleThe Most Elegant Message
About a year ago, my dad finally retired. One of his last acts of service was to help kick off the creation of a natural wetlands in the City of Albany, Oregon. The Talking Water Gardens is a great...
View ArticleWE Celebrates!
One thing is for certain here at Waggener Edstrom Worldwide (WE): we love to celebrate! And there’s been no shortage of celebrations at our offices in recent weeks as the agency received several...
View ArticleIn Good Company
Ever wonder what our CEO Melissa Waggener Zorkin and Oprah Winfrey have in common? Aside from a commitment to doing good, an entrepreneurial spirit, and strong leadership capabilities, they have also...
View ArticleHow Gamification Can Change The World
In the post, What is Gamification and Why Should You Care? , Kate Kohler outlines the intrinsic value of gamifying our world and experience as well as its marketing benefits; “Gamification employs...
View ArticleNo, Your Company Doesn’t Need a Chief Digital Officer
Last week, a blog post by Ray Wang on the need for a shift from CMO to CDO—or Chief Digital Officer—brought about a considerable amount of healthy discussion within the walls of Waggener Edstrom. In...
View ArticleEmployee communications is about people first, communications second
Last night, I attended an event kindly hosted by Q&R (@QandR) that focused on employee engagement. It brought memories flooding back of a previous life when I was involved in one of the more...
View ArticleStanding Up With Sheryl Sandberg’s New “Lean In” Foundation
Whenever I’m asked what has kept me here throughout my career at Waggener Edstrom Worldwide (WE), my response is the same: fresh opportunities. Sharing the agency core value of curiosity, I have...
View ArticlePanel Points from Aviation Week’s MRO 2013 America’s Conference
Think about all the repair and maintenance technology it takes to keep the average automobile running for 5-7 years… Then, consider the types of innovations required to keep aircraft flying for upwards...
View ArticleA closer look at Paid Media in South Africa
This video originally featured on Offer Forge as part of a series of interviews with digital thought leaders in South Africa around the topic of paid media. Here Marcus Sorour gives his perspective:
View Article
More Pages to Explore .....