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In Good Company at the White House

This week, we’re thrilled to join good company at the A Billion + Change forum hosted by Points of Light and The Case Foundation, among others, which will be held at the White House on Wednesday, June...

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The Most Elegant Message

About a year ago, my dad finally retired. One of his last acts of service was to help kick off the creation of a natural wetlands in the City of Albany, Oregon.  The Talking Water Gardens is a great...

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WE Celebrates!

One thing is for certain here at Waggener Edstrom Worldwide (WE): we love to celebrate! And there’s been no shortage of celebrations at our offices in recent weeks as the agency received several...

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In Good Company

Ever wonder what our CEO Melissa Waggener Zorkin and Oprah Winfrey have in common? Aside from a commitment to doing good, an entrepreneurial spirit, and strong leadership capabilities, they have also...

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How Gamification Can Change The World

In the post, What is Gamification and Why Should You Care? , Kate Kohler outlines the intrinsic value of gamifying our world and experience as well as its marketing benefits; “Gamification employs...

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No, Your Company Doesn’t Need a Chief Digital Officer

Last week, a blog post by Ray Wang on the need for a shift from CMO to CDO—or Chief Digital Officer—brought about a considerable amount of healthy discussion within the walls of Waggener Edstrom. In...

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Employee communications is about people first, communications second

Last night, I attended an event kindly hosted by Q&R (@QandR) that focused on employee engagement. It brought memories flooding back of a previous life when I was involved in one of the more...

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Standing Up With Sheryl Sandberg’s New “Lean In” Foundation

Whenever I’m asked what has kept me here throughout my career at Waggener Edstrom Worldwide (WE), my response is the same: fresh opportunities. Sharing the agency core value of curiosity, I have...

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Panel Points from Aviation Week’s MRO 2013 America’s Conference

Think about all the repair and maintenance technology it takes to keep the average automobile running for 5-7 years… Then, consider the types of innovations required to keep aircraft flying for upwards...

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A closer look at Paid Media in South Africa

This video originally featured on Offer Forge as part of a series of interviews with digital thought leaders in South Africa around the topic of paid media. Here Marcus Sorour gives his perspective:    

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